About Aaron

Hey, I'm Aaron, a product designer based in Toronto. I specialize in turning complex workflows, data-heavy tools, and multi-step experiences into products that feel clear, intuitive, and easy to navigate. I enjoy finding the structure inside complicated problems and translating it into interfaces that help people move forward with confidence.

My work spans user research, information architecture, interaction design, prototyping, usability testing, high-fidelity design, and developer handoff. I begin by understanding the people using a product, the goals it needs to support, and the constraints shaping it. From there, I work through flows, content, and interface details to create solutions that are useful for users and practical for the teams building them.

At All-Risks Insurance Brokers, I worked on a multi-step insurance quote experience, policy comparison, and a self-service portal for managing policies, payments, and documents. More recently, at Fisheries and Oceans Canada, I helped redesign an internal research platform and data dashboard. Usability testing and workflow analysis informed improvements to its navigation, information architecture, accessibility, and data discoverability.

I hold a Master of Information in User Experience Design from the University of Toronto. I'm particularly interested in complex product challenges, scalable design systems, and thoughtful uses of AI that make work easier without adding unnecessary complexity. Outside of design, I enjoy astronomy, cooking, and learning how people interact with technology in everyday life.

Education

University of Toronto

Master of Information

User Experience Design

Sep 2023 - Mar 2026

York University

Honours Bachelor of Arts

Communication and Media Studies

Sep 2019 - June 2023

Experience

Freelance

AC Design

Product Design Consultant

Dec 2025 - Present

Lead product and UX design across web and mobile client projects from discovery through developer handoff.
Design responsive experiences focused on usability, conversion, and scalable user flows.
Use rapid prototyping and iterative testing to validate concepts early and reduce revisions.
Collaborate directly with clients to translate business goals into user-centered design solutions.

All-Risks Insurance Brokers

Product Designer

May 2025 - Dec 2025

Redesigned the insurance quote flow to reduce friction at key decision points and improve policy completion rates.
Streamlined the policy comparison experience into a clearer, more scannable flow for users.
Partnered closely with engineers to launch a self-service portal for managing policies, payments, and documents.
Balanced user needs, business goals, and technical constraints to prioritize scalable product improvements.

Government of Canada

Fisheries and Oceans Canada

UX/UI Designer

Jan 2025 - Apr 2025

Conducted usability sessions with internal stakeholders to identify workflow inefficiencies and navigation pain points.
Restructured the platform information architecture to improve discoverability and simplify access to key datasets.
Synthesized research findings into prioritized recommendations for product and cross-functional teams.
Redesigned an internal dashboard to help scientists analyze ecosystem data more efficiently.

York University

UX Designer & Researcher

Apr 2022 - Sep 2022

Redesigned workflows across academic platforms to improve usability, accessibility, and content clarity.
Collaborated with stakeholders to translate user needs into scalable interface improvements.
Iterated on flows and prototypes using targeted usability testing and research insights.

Freelance

Fitness Coach

Jul 2022 - Sep 2024 · 2 yrs 3 mos

Developed individualized training programs based on client goals, experience, and progress while building long-term client relationships through clear communication, active listening, and ongoing coaching.

Muskoka Audio Video Unlimited

Sales Associate

Mar 2021 - Jun 2022 · 1 yr 4 mos

Provided consultative sales support for consumer audio and video products, helping customers identify solutions based on their needs, preferences, budget, and technical requirements.
Explained product features and trade-offs in clear, accessible language to help customers make informed purchasing decisions.
Built customer relationships through active listening, product knowledge, and personalized recommendations.